Love Luna is a period brand with a difference.
Instead of selling pads or tampons, the company make period briefs and underwear, which contain an padded gusset that claims to absorb five to six tampons worth of blood.
The unique underwear can be washed and worn up to 50 times, making them a much more sustainable option than most other sanitary products sold in stores.
The pants come in a range of styles, including bikini knickers, midi knickers, workout knickers and more.
This product is that of Sainbury, one of the oldest retailer in London.
Sainsbury’s shared snaps of the underwear, writing: “We all have an unfortunate period story, which is why Tu is super excited to be working with Love Luna.
“These innovative briefs protect against those awkward period situations and are now proudly available at Tu. Hate leaks? Love Luna!”
Many took the time to reply to the post, praising the supermarket and the concept.